UX teams are always struggling to showcase the value they have on the business. Although some sources suggest that for every $1 invested in UX, businesses can expect $100 in Return-on-Investment (ROI), it is not easy to show and grasp within any organization. Lots of UX practices rely upon research to conduct benchmarking studies to showcase the improvements of UX over time, but they still lack the direct correlation to business metrics like revenue. A few organizations may even be able to track improvements to conversion rates over time and how that has translated into X amount in revenue for the business; however, it’s still difficult to argue how much of that was due to UX compared to marketing or other methods. This is what led me into my approach on how I was able to tell my company that for every 1 point increase we make in the user experience, the company can expect an additional $xxx in revenue.
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